體驗行銷對節慶活動形象及重遊意圖影響之探討－以臺中元宵燈會為例

Translated title of the contribution: A Study of the Effect of Experiential Marketing on Festival Images and Revisiting Intention: Taichung Lantern Festival as an Example

周 世玉(Shih-Yu Chou), 蕭 家旗(Chia-Chi Hsiao), 陳 麒文(Chi-Wen Chen), 陳 苡廷(Yi-Tin Chen)

Research output: Contribution to journal › Article › peer-review

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Social Sciences