階層標籤建構者對大學圖書館網站尋獲度影響之研究

In the digital age, website is one of the best tools that people use to access information. University library website is recognized as an extension service of physical library, and it becomes the important role between libraries and their users. The design of website labels provides visual and cognitive cues, and brings the efficient channels between users and the website contents. Website designers should seriously take the problem into consideration of how to diminish the gaps between the user cognitions and the website labels, in order to enhance websites findability.The purpose of this study is to explore how to construct university library website labels to enhance their findability in order to improve the efficiency of users’ accessing website information. This study takes three main steps. Card sorting is applied in the first step. Users need to classify 67 card items through group discussion. Its aim is to collect the users’ opinion about classification, and then to follow by cluster analysis via UX SORT software to generate a tree diagram. In second step, three different background of participants included general users, librarians and researchers have to name the node labels according to the website structure constructed from the first step. In third step, we conduct the findability experiments to record the cost of time, paths (clicks) and suitability of testers when they accomplish their five missions. Finally, we apply statistics software SPSS to analyze the collected test data and give their findability evaluations. We try to compare the differences among the three website structures constructed by different naming node labels from different background providers.The results of this study show that the contents of node labels named from different background providers are quite differently. The characteristics of general users’ labels are simple and direct. The librarians’ labels tend to use more professional terms. The researchers’ labels are for both professional and can meet the awareness of the users. The statistical analysis shows the website structures of different node labels are significant differences named from general users, librarians and researchers. The node labels named from researchers in time, the paths and the suitability are better than librarians and general users, cause it is not only accord with the user’s requirements, but enhance the findability of the website.