| Original language | Chinese (Traditional) |
|---|---|
| Journal | 育達科大學報 |
| Issue number | 39 |
| Publication status | Published - 2014 |
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贈品促銷策略對於知覺價值與購買意願探討以智慧型手機為例
俊彥 張
Research output: Contribution to journal › Article › peer-review