行銷組織特性與競爭策略契合對行銷績效影響之研究:以食品產業為例

Translated title of the contribution: The Influence on Marketing Performance of Fit between Marketing Organization Characteristics and Competitive Strategies: Using the Food Industry as an Example

周 世玉(Shihyu Chou), 林 金賢(Chin-Shien Lin), 謝 宜均(Yi-Chun Hsieh)

Research output: Contribution to journalArticlepeer-review

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Social Sciences

INIS

Economics, Econometrics and Finance