蘋果迷的賈伯斯偶像崇拜對iPhone的行銷組合績效有多大助力?-臺灣高雄與美國洛杉磯的比較

名純 薛

Research output: Contribution to journalArticlepeer-review

Original languageChinese (Traditional)
Journal顧客滿意學刊
Volume10
Issue number2
Publication statusPublished - 2014

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