綠色廣告訴求：時間框架，訊息特性與個人特質對消費者綠色產品態度之影響

Translated title of the contribution: Green Communication: The Roles of Time Frame, Message Characteristics and Personal Traits in Consumers' Attitudes toward the Green Product

謝 昆璋(Kun-Chang Hsieh), 李 姿瑩(Tzu-Yin Lee), 沈 永正(Yung-Cheng Shen), 陳 志萍(Chih-Ping Chen)

Research output: Contribution to journal › Article › peer-review

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Social Sciences

Psychology

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