第5促銷元素：運動贊助行銷新風潮

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@article{a2b426a6248e45629c4615b46e59eade,

title = "第5促銷元素：運動贊助行銷新風潮",

author = "紹同程",

year = "2001",

doi = "10.6162/SRR.2001.55.23",

language = "繁體中文",

pages = "139",

journal = "大專體育",

issn = "1560-3822",

publisher = "中華民國大專院校體育總會 \& Airiti Press",

number = "55",

}