消費者異質性與聯合分析法：市場區隔化所扮演的角色

Business & Economics

• Consumer Heterogeneity 100%
• Conjoint Analysis 85%
• Market Segmentation 78%
• Hierarchical Bayes 76%
• Predictive Validity 61%
• Deficiency 47%
• Hierarchical Bayes Model 41%
• Finite Mixture Models 36%
• Channel Strategy 34%
• Communication Strategies 34%
• Consumer Marketing 32%
• Price Strategy 31%
• Marketing Models 31%
• Product Strategy 30%
• Segmentation 28%