| Original language | Chinese (Traditional) |
|---|---|
| Journal | 亞太經濟管理評論 |
| Volume | 15 |
| Issue number | 2 |
| Publication status | Published - 2012 |
探討影響消費者發起團購行為之因素研究：以UTAUT模式為基礎
襄君 陳
Research output: Contribution to journal › Article › peer-review
襄君 陳
Research output: Contribution to journal › Article › peer-review
| Original language | Chinese (Traditional) |
|---|---|
| Journal | 亞太經濟管理評論 |
| Volume | 15 |
| Issue number | 2 |
| Publication status | Published - 2012 |