慢遊因素與低碳運具對慢遊行為意向之關係探討

This study empirically examines the impacts of low-carbon transport mode on slow travel behavior intentions; it also analyzes the relationships among slow travel factors, low-carbon transport mode, and behavior intentions. Based on grounded theory analysis, key factors and secondary factors of slow travel dimensions are identified. This study integrates Dickinson’s three dimensions of slow travel with a theory of planned behavior, and proposes a relationship framework for slow travel behavior intentions. The relationships proposed in the framework are tested using the structural equation modeling. Analytical results demonstrate that slow travel attitudes, subjective norms, perceived behavior control and low-carbon mode cognition all have positive influences on slow travel behavior intentions. Both slow travel attitude and subjective norms have a direct influence on slow travel behavior intentions, and an indirect influence through low-carbon mode cognition. In other words, the mediating effects of low-carbon mode cognition between slow travel attitude, subjective norms and slow travel behavior intentions are also been examined.