廣告的訊息訴求方式、訊息正反性、訊息來源可信度與消費者認知需求對廣告效果之影響

若蘭劉

Research output: Contribution to journal › Article › peer-review

Cite this

@article{f3d9ab3f858349a8b20ebad7b67bb32b,

title = "廣告的訊息訴求方式、訊息正反性、訊息來源可信度與消費者認知需求對廣告效果之影響",

author = "劉若蘭",

year = "2005",

language = "繁體中文",

volume = "13",

journal = "中山管理評論",

issn = "1023-2842",

publisher = "中山大學管理學院",

number = "1",

}