專業影評之發行商偏誤及影評方向對消費者影評接受度之影響：以消費者－發行商認同為干擾因素

Translated title of the contribution: Impact of Professional Critics' Distributor Bias and Critic Valence on Consumers' Acceptance of their Reviews: Moderating Effect of Consumer-Distributor Identification

王 仕茹(Shih-Ju Wang), 陳 明輝(Ming-Huei Chen)

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

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Business & Economics