大學圖書館網站底層標籤分析之研究

Website labels provide visual and cognitive cues that are theefficient retrieving channels between users and website contents, thuscritically affect whether users can acquire the required informationefficiently and intuitively. Website Labels are the information scentswhich guide users to find the information what they need and achievetheir goals. In this study, we explore the construction of leaf labels andcontents for each webpage. Most of users are difficult to understandthe labels texts. This study expects to understand and reduce users’cognitive differences between the leaf labels and website contents.This study takes two main steps. In the first step, we collected112 university library websites to analyze the architectures and theleaf labels of the websites. In the second step, we interviewed theusers to understand their cognitions of website leaf labels. We dividedinto three groups, professional users, librarians and general users.Through the ways of focus group discussion and excite their thoughtsof respondents. We observed and recorded each identity’s cognitions,thoughts and opinions about leaf labels. The results of this studyshow that the contents of leaf labels named from different backgroundproviders are quite differently. Analyzing leaf labels and architecturesof 112 websites, we understood more than 80% of university librariesconstructed good website architectures for findability