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Dive into the research topics of 'A Dual Pathway Model of Consumer Loyalty in Brand Community Settings: Intrinsic Need Fulfillment and Extrinsic Cost Perception'. Together they form a unique fingerprint.- Sort by
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洪 秀瑜(Hsiu-Yu Hung), 蔡 顯童(Hsien-Tung Tsai)
Research output: Contribution to journal › Article › peer-review