品牌社群的消費者忠誠之雙元路徑模型

Translated title of the contribution: A Dual Pathway Model of Consumer Loyalty in Brand Community Settings: Intrinsic Need Fulfillment and Extrinsic Cost Perception

洪 秀瑜(Hsiu-Yu Hung), 蔡 顯童(Hsien-Tung Tsai)

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'A Dual Pathway Model of Consumer Loyalty in Brand Community Settings: Intrinsic Need Fulfillment and Extrinsic Cost Perception'. Together they form a unique fingerprint.

Social Sciences

INIS

Psychology

Economics, Econometrics and Finance