人格特質與品牌個性關係之研究：以運動鞋産品爲例

Translated title of the contribution: A Study of Relationship between Human Personality and Brand Personality: Sports Shoes as an Example

周 世玉(Shih-Yu Chou), 陳 麒文(Chi-Wen Chen), 張 為詩(Wei-Shih Chang)

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'A Study of Relationship between Human Personality and Brand Personality: Sports Shoes as an Example'. Together they form a unique fingerprint.

Social Sciences

INIS

Psychology

Economics, Econometrics and Finance