交通行動服務（MaaS）之發展理念及營運構想

Mobility as a Service (MaaS) is a new transportation service model that combines smart technology and the sharing economy, by offering the integrated service of travel through providence of personalized multi-modes to promote the efficiency of public transportation services. In operation, MaaS emphasizes customized match between supply and demand, integrated ticket purchases and payment, operations coordination among institutions, and the dispatch integration of fleets, etc. In the organization of implementation, it is advisable to adopt the ＂concession of public & private partnership＂ approach that combines the aggregator and the operator in MaaS development. With a favorable environment for the well-funded information & communications infrastructure, and the public transportation system, it is believed that under the cooperation between the government and the private industry, and based on local transportation characteristics, MaaS will have opportunities to be implemented successfully in each city of Taiwan, and establish a new model of ＂MaaS-Taiwan＂.