This article explore the ways in which Chinese online subtitle activities construct multi-layered cultural geography, converge the transnational flows of images, activate the transformation of technological forms of life (from living room TV to computer with the Internet access), and collect online Chinese fan groups to plug into the unauthorized information technology, and be engaged with affective/immaterial/free labor. This study found that the techniques of competition and performance, self-training and self-enhancement, self-interest and self-benefit, calculable ratioanality and self-government in neoliberal society are skillfully incorporated into the work ethic of Chinese subtitle groups. Through the combination between the neoliberal work ethic and non-commercial altruism, a new specific kind of labor value is invented, which challenges capitalist commercial purpose is a necessary condition for neoliberalism. Finally, this research proposes that the fansub cultural phenomenon should be contextually comprehended through the lens of 'the labor competition due to China's huge population' and 'China's positioning and production value in a global production system. The neoliberal competition among Chinese subtitle groups are intimately associated with the rise of China in a global market, which triggers the nationalist thirst for progress and the desires to keep updated with globalized fashionable consumption and modernity.
|Translated title of the contribution||Chinese subtitle groups and the neoliberal work Ethic|
|Original language||Chinese (Traditional)|
|Number of pages||38|
|Journal||Mass Communication Research|
|Publication status||Published - 2009 Oct|
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