The KPIs of the alliance this year, including fee-paying members, other members, income, promotional activities, technical services et ectra, have either been reached or exceeded. Only in terms of free membership, it has reached 4, and 6 publishing houses having agreed to sign up are currently in the signing process. The alliance is expecting to reach the KPI by the end of the term year (that is, the end of January 2021). So far in 2020, the alliance has held 25 promotional activities to popularize its products and services, seeking opportunities for collaboration with industry vendors. These activities include 10 promotional visits to companies, and 7 promotional visits to governmental units, as well as 8 campus promotions. Additionally, this year the alliance held the first SmartReading Power Competition. A total of 810 primary and secondary school students nationwide participated in the SmartReading platform. By offering short-term free trials to the students participating in the competition and to their teachers, the competition is expected to enhance the popularity of the alliance's products and services. The competition has been reported in large local media. Moreover, by expanding the potential customer base of the alliance, the competition has the effect of attracting more industry vendors to join the alliance. The reading competition will continue in 2021, and students from 171 schools have already signed up, with the total expected number of participants being around 1,500. The follow-up development of the alliance is organized according to target audience, including companies, schools, and individual users. Collaboration with companies is further divided into publishing industry and education technology-related industries. CRIE’s text difficulty grading service will continue to be popularized in the publishing industry, and the concept of reading grading will be established in the Chinese-speaking society; when the collaborative publishing house reaches a certain scale, the provision of shopping guide services can bring good profit to the alliance. Collaboration with related industries of education technology can bring a new generation of platform carriers, new types of experience and users in different fields to the system. In schools, in addition to deepening the use of the system by students and teachers, it will also continue to adjust the flexibility of function selection. In terms of individual users, it is expected to expand the age group and target users, and extend the target users to the level of parents to increase the possibility of consumption. It is expected to reach an income scale of two million NTs in the third term year.
|Effective start/end date||2020/02/01 → 2021/01/31|
- Smart platform
- publishing industry
- language technology
- reading education
- adaptive education
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