新科技有助於員工建言或有損企業形象？數位化建言機制的研究

In the second year, the study aims to realize how and why employees use voice channels and social media to express their opinions and the influence of voice in social media on corporate image. We interviewed eleven workers, and the findings were as follows. First, face-to-face voice and voice via email were the two most used voice channels in organizations. Second, for voice in social media, supervisors are the key persons in social media, including task-oriented Line group, individual Facebook websites, and company Facebook websites. Third, interviewees avoided voice in social media due to untrust toward supervisors, insecurity, labeling effect, twisted messages. Finally, the voice through individual or corporate Facebook websites can be beneficial or harmful to corporate image based on the supportive attitudes of employees.