「恐懼總動員」—冷戰時期韓國與台灣的宣傳動員與反共文宣內容的符號分析（1945~1979）

The project is an extension of the NSC Research Project The Formation of “Public Enemies”—Political Propaganda of South Korean and Taiwan Governments and Anti-communist Experiences in the Daily Life of the General Public (1945-1979) in Year 2010. (Period of execution: August 1, 2010 – July 31, 2012) In the antecedent project, investigation has been made into how South Korean and Taiwan governments shaped the images of the Communist Party of China and North Korea as “public enemies” through news media promotion. The project also explored how the two governments built up anti-communist ideology in all perspectives of their peoples’ daily life. In the present project, the focus of study turns to how the two governments developed an anti-communist propaganda policy that aimed to arouse the general public’s fear and hatred of communism. The research looks into how promotion and propaganda, led by the governments, formed the social atmosphere of constant war threats and shaped the horror image of the communist society. The study also intends to analyze how, under constant media mobilization, people in both societies gradually formed a collective state of mind to fear and hate the communist enemies, a sentiment which have lasted until now and still influenced both societies. In the project, the research intends to clarify in a comparative perspective the development of an “institutionalized” anti-communist propaganda policy in South Korean and Taiwan societies. The execution of the various propaganda activities will also be analyzed to discover the influence of government propaganda on both societies. The project will focus on the content of the anti-communist propaganda and investigate how the content shaped people’s fear and hatred of communism.