地理旅遊模式建構與體驗媒介效益之研究

The emerging concept of geotourism includes geological and landscape features such as environment, culture, aesthetics, heritage and the well-being of residents. It not only covers tourism to special geological structures and geographical landscapes, but also emphasizes sustainability. Operate the human geography and physical geography of the region. Therefore, promoting geography tourism in Taiwan and strengthening the depth of tourism are important issues today. The purpose of this study is to establish a localized Geotravelers Tendencies Behavior Scale, with three different types of geography tourism in Yangmingshan National Park (volcanic geology), Yeliu Geopark (coastal rock), and gold museum (mineral geology and heritage). The district explores the behaviors of tourists who care for the region and maintain the geographical tourism of the local landscape, as well as the model of constructing and geographic tourism motives, images and post-tour behavior intentions. A total of 622 valid samples were obtained for analysis by Yeliu Geopark (193), Yangmingshan National Park (248), and the Gold Museum Park (181) near Jinguashi Geopark. The data analysis was performed by SPSS 23 and AMOS, including descriptive statistics, verification factor analysis, t-test, ANOVA, and structural equation model to explore the effects and adjustment effects of various facets. The results of the study show that the GTB includes "Learning and Recording", "Environmental Protection", "Important Community Welfare", "Appreciation of Beauty", "Visit Heritage" and "Participation in Cultural Activities". Geographic tourism opportunities significantly positively affect GTB and geographic tourism imagery, and geographic tourism imagery is the intermediary relationship between geographic tourism motivation and geographic traveler's tendency behavior. This study suggests that follow-up researchers explore the impact of other variables on the tourist's geographic traveler's propensity, and how to continue to deepen the traveler's geographic traveler's propensity and whether it has a positive impact on perpetual travel.