以產業特定人力資本觀點探討證照對體適能教練薪資之影響

With leisure and sport industry developing vigorously, international fitness certifications were brought to Taiwan and the variety of domestic certifications showed up gradually. From the perspective of economics, the function of professional certifications is an important issue in labor market. Becker (1964) indicates that higher human capital represents higher productivity and salary, as industry- specific human capital. Certification belongs to industry-specific human capital. Empirical studies on the relationship between certification and salary show that inconsistent results were found in the impact of different conditions of certification on salary. Furthermore, there is no evidence-based study of relationship of fitness certification and salary. According to background above, the purpose of the study is to explore the impact of physical fitness certification on instructor’s salary based on industry- specific human capital theory. The data will be collected in sports centers, chain fitness facilities, and clubs in Taiwan by questionnaires through convenience sampling targeting fitness instructors. Information about instructors’ salary, experience, certification, industry tenure and worker characteristic will be collected. Based on a temporary calculation, 1,514 questionnaires will be sent out, and with targeting 40% response rate, 605 questionnaires should be returned. Ordinary least squares and two-stage leastsquares will be used to analyze data. Besides, instrumental variable will be also used to solve the endogeneity. It is hoped that this study can verify the applicability of industry-specific human capital theory in the field of sports, increase the quality and quantity of research output in the field of sports economics and make a substantial contribution to fitness instructor and sports industry.