Projects per year
Personal profile
Research Interests
Marketing Management, Marketing Research
Education
Ph.D. in Cognitive Psychology, Columbia University
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 9 Industry, Innovation, and Infrastructure
Fingerprint
Dive into the research topics where Yung-Cheng Shen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 5 Finished
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服務應變力，歸因，以及來源熟悉度對於服務滿意度的影響效果
Shen, Y.-C. (PI)
2021/08/01 → 2022/07/31
Project: Government Ministry › Ministry of Science and Technology
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直播商務中的虛擬社群氛圍
Shen, Y.-C. (PI)
2020/08/01 → 2021/07/31
Project: Government Ministry › Ministry of Science and Technology
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服務應變力前因與後果之研究
Shen, Y.-C. (PI)
2018/08/01 → 2020/12/31
Project: Government Ministry › Ministry of Science and Technology
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廣告體驗的神經生物關聯研究
Shen, Y.-C. (PI)
2013/08/01 → 2017/06/30
Project: Government Ministry › Ministry of Science and Technology
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體驗行銷的神經生物觀點
Shen, Y.-C. (PI)
2011/08/01 → 2013/07/31
Project: Government Ministry › Ministry of Science and Technology
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Servant, Partner, or Competitor? How Embodied AI Role Positioning Influences Consumer's Purchase Intention Through Threat Perception and Feelings of Dominance
Lee, C. T. & Shen, Y. C., 2026 Sept, In: Psychology and Marketing. 43, 9, p. 2446-2463 18 p.Research output: Contribution to journal › Article › peer-review
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Service innovation through generative AI art platforms: the MIND affordances
Lee, C. T. & Shen, Y. C., 2026, In: Service Industries Journal. 46, 1-2, p. 27-62 36 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Citation (Scopus) -
Adapting to generative AI: Examining the users' coping strategies of generative AI image systems
Lee, C. T., Shen, Y. C., Wang, C. H. & Hung, H. Y., 2025 Sept, In: Technological Forecasting and Social Change. 218, 124193.Research output: Contribution to journal › Article › peer-review
14 Link opens in a new tab Citations (Scopus) -
Artificial humanity: A multi-method exploration of user responses to AI influencer affordances in short video platform
Lee, C. T. & Shen, Y. C., 2025 Apr, In: Telematics and Informatics. 98, 102245.Research output: Contribution to journal › Article › peer-review
18 Link opens in a new tab Citations (Scopus) -
Building bonds: an examination of relational bonding in continuous content contribution behaviors on metaverse-based non-fungible token platforms
Lee, C. T., Li, Z. & Shen, Y. C., 2024 Nov 25, In: Internet Research. 34, 6, p. 2057-2095 39 p.Research output: Contribution to journal › Article › peer-review
11 Link opens in a new tab Citations (Scopus)
Press/Media
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顧客對品牌與人員的熟悉度對服務應變行為與服務滿意度的影響
2024/07/08
1 item of Media coverage
Press/Media: research_highlight › Humanities and Social Science