Projects per year
Personal profile
Research Interests
Marketing Management, Marketing Research
Education
Ph.D. in Cognitive Psychology, Columbia University
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Yung-Cheng Shen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 3 Finished
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服務應變力，歸因，以及來源熟悉度對於服務滿意度的影響效果
2021/08/01 → 2022/07/31
Project: Government Ministry › Ministry of Science and Technology
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直播商務中的虛擬社群氛圍
2020/08/01 → 2021/07/31
Project: Government Ministry › Ministry of Science and Technology
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服務應變力前因與後果之研究
2018/08/01 → 2020/12/31
Project: Government Ministry › Ministry of Science and Technology
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Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination
Shen, Y. C., Lee, C. T., Pan, L. Y. & Lee, C. Y., 2021 Oct 19, In: Online Information Review. 45, 7, p. 1227-1246 20 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
A case study on attitude towards online auction use applying quantile regression analysis
Chen, Y. C., Chu, H. C., Wu, J. Y., Tsembel, N. & Shen, Y. C., 2019 May 19, In: Total Quality Management and Business Excellence. 30, 7-8, p. 872-892 21 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Measuring quality variations in e-service
Chen, Y. C., Shen, Y. C., Lee, C. T. Y. & Yu, F. K., 2017, In: Journal of Service Theory and Practice. 27, 2, p. 427-452 26 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
綠色廣告訴求：時間框架，訊息特性與個人特質對消費者綠色產品態度之影響
Translated title of the contribution :Green Communication: The Roles of Time Frame, Message Characteristics and Personal Traits in Consumers' Attitudes toward the Green Product Research output: Contribution to journal › Article › peer-review
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Consumer evaluations of brand extension: The roles of case-based reminding on brand-to-brand similarity
Shen, Y. C., Bei, L. T. & Chu, C. H., 2011 Jan, In: Psychology and Marketing. 28, 1, p. 91-113 23 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus)