Projects per year
Personal profile
Research Interests
Marketing Management, Marketing Research
Education
Ph.D. in Cognitive Psychology, Columbia University
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Yung-Cheng Shen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 3 Finished
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服務應變力，歸因，以及來源熟悉度對於服務滿意度的影響效果
Shen, Y.-C. (PI)
2021/08/01 → 2022/07/31
Project: Government Ministry › Ministry of Science and Technology
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直播商務中的虛擬社群氛圍
2020/08/01 → 2021/07/31
Project: Government Ministry › Ministry of Science and Technology
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服務應變力前因與後果之研究
2018/08/01 → 2020/12/31
Project: Government Ministry › Ministry of Science and Technology
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Artificial humanity: A multi-method exploration of user responses to AI influencer affordances in short video platform
Lee, C. T. & Shen, Y. C., 2025 Apr, In: Telematics and Informatics. 98, 102245.Research output: Contribution to journal › Article › peer-review
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Building bonds: an examination of relational bonding in continuous content contribution behaviors on metaverse-based non-fungible token platforms
Lee, C. T., Li, Z. & Shen, Y. C., 2024 Nov 25, In: Internet Research. 34, 6, p. 2057-2095 39 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Exploring determinants of non-fungible token creators’ engagement behaviors on metaverse-based NFT platforms: A multi-analytical SEM-IPMA method
Lee, C. T. & Shen, Y. C., 2024 Dec, In: Journal of Business Research. 185, 114920.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Meme marketing on social media: the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Y. C., Lee, C. T. & Lin, W. Y., 2024 Aug 14, In: Journal of Research in Interactive Marketing. 18, 4, p. 588-610 23 p.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus) -
The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective
Lee, C. T., Shen, Y. C., Li, Z. & Xie, H. H., 2024 Feb, In: Computers in Human Behavior. 151, 108013.Research output: Contribution to journal › Article › peer-review
20 Citations (Scopus)