Research output per year
Research output per year
Personal profile
Research Interests
Marketing Management, Marketing Research
Education
Ph.D. in Cognitive Psychology, Columbia University
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Dive into the research topics where Yung-Cheng Shen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination
Shen, Y. C., Lee, C. T., Pan, L. Y. & Lee, C. Y., 2021, (Accepted/In press) In: Online Information Review.Research output: Contribution to journal › Article › peer-review
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A case study on attitude towards online auction use applying quantile regression analysis
Chen, Y. C., Chu, H. C., Wu, J. Y., Tsembel, N. & Shen, Y. C., 2019 May 19, In: Total Quality Management and Business Excellence. 30, 7-8, p. 872-892 21 p.Research output: Contribution to journal › Article › peer-review
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Measuring quality variations in e-service
Chen, Y. C., Shen, Y. C., Lee, C. T. Y. & Yu, F. K., 2017, In: Journal of Service Theory and Practice. 27, 2, p. 427-452 26 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
綠色廣告訴求：時間框架，訊息特性與個人特質對消費者綠色產品態度之影響
謝昆璋(Kun-Chang H, 李姿瑩(Tzu-Yin L, 沈永正(Yung-Cheng S & 陳志萍(Chih-Ping C, 2014, In: 中山管理評論. 3, p. 623-652 30 p.Research output: Contribution to journal › Article › peer-review
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Consumer evaluations of brand extension: The roles of case-based reminding on brand-to-brand similarity
Shen, Y. C., Bei, L. T. & Chu, C. H., 2011 Jan, In: Psychology and Marketing. 28, 1, p. 91-113 23 p.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus)