Research output per year
Research output per year
Personal profile
Research Interests
Marketing Management, Marketing Research
Education
Ph.D. in Cognitive Psychology, Columbia University
Fingerprint
Dive into the research topics where Yung-Cheng Shen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 5 Similar Profiles
Network
Recent external collaboration on country level. Dive into details by clicking on the dots or
Research output
-
A case study on attitude towards online auction use applying quantile regression analysis
Chen, Y. C., Chu, H. C., Wu, J. Y., Tsembel, N. & Shen, Y. C., 2019 May 19, In: Total Quality Management and Business Excellence. 30, 7-8, p. 872-892 21 p.Research output: Contribution to journal › Article › peer-review
-
Measuring quality variations in e-service
Chen, Y. C., Shen, Y. C., Lee, C. T. Y. & Yu, F. K., 2017, In: Journal of Service Theory and Practice. 27, 2, p. 427-452 26 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
綠色廣告訴求：時間框架，訊息特性與個人特質對消費者綠色產品態度之影響
謝昆璋(Kun-Chang H, 李姿瑩(Tzu-Yin L, 沈永正(Yung-Cheng S & 陳志萍(Chih-Ping C, 2014, In: 中山管理評論. 3, p. 623-652 30 p.Research output: Contribution to journal › Article › peer-review
-
Consumer evaluations of brand extension: The roles of case-based reminding on brand-to-brand similarity
Shen, Y. C., Bei, L. T. & Chu, C. H., 2011 Jan, In: Psychology and Marketing. 28, 1, p. 91-113 23 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
Positioning brand extensions in comparative advertising: An assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Beia, L. T., Chub, C. H. & Shenc, Y. C., 2011 Sep, In: Journal of Marketing Communications. 17, 4, p. 229-244 16 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus)