Projects per year
Personal profile
Research Interests
Marketing Management, Marketing Research
Education
Ph.D. in Cognitive Psychology, Columbia University
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Yung-Cheng Shen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 3 Finished
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服務應變力，歸因，以及來源熟悉度對於服務滿意度的影響效果
2021/08/01 → 2022/07/31
Project: Government Ministry › Ministry of Science and Technology
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直播商務中的虛擬社群氛圍
2020/08/01 → 2021/07/31
Project: Government Ministry › Ministry of Science and Technology
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服務應變力前因與後果之研究
2018/08/01 → 2020/12/31
Project: Government Ministry › Ministry of Science and Technology
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Building bonds: an examination of relational bonding in continuous content contribution behaviors on metaverse-based non-fungible token platforms
Lee, C. T., Li, Z. & Shen, Y. C., 2024, (Accepted/In press) In: Internet Research.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective
Lee, C. T., Shen, Y. C., Li, Z. & Xie, H. H., 2024 Feb, In: Computers in Human Behavior. 151, 108013.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus) -
Meme marketing on social media: the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Y. C., Lee, C. T. & Lin, W. Y., 2023, (Accepted/In press) In: Journal of Research in Interactive Marketing.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Employee perceived meaning of work and service adaptive behavior: a psychological resourcefulness perspective
Chou, C. Y., Shen, Y. C., Wu, P. H. & Lin, H. Y., 2022 Dec, In: Service Business. 16, 4, p. 1035-1063 29 p.Research output: Contribution to journal › Article › peer-review
Open Access6 Citations (Scopus) -
“Yes, I know you”: the role of source familiarity in the relationship between service adaptive behavior and customer satisfaction
Shen, Y. C., Lin, H. Y., Chou, C. Y., Wu, P. H. & Yang, W. H., 2022 Aug 26, In: Journal of Service Theory and Practice. 32, 5, p. 620-639 20 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus)