Research output per year
Research output per year
Search results
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2016
A Holistic Approach to the Effects of Fandom: An Application of Self-Expansion Theory
Chiang, L., Manthiou, A. & Chou, C. Y., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 933 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter