Personal profile
Research Interests
Services marketing and management, Service innovation, Consumer well-being
Education
PhD, School of Advertising, Marketing and Public Relations, QUT Business School (Triple crown accreditation: AACSB, EQUIS, AMBA), Queensland University of Technology, Australia
Experience
Post Doctoral Fellow, Service Science Research Centre, Department of Management Information Systems, College of Commerce, National Chengchi University, Taiwan/Teaching and Research Assistant, School of Advertising, Marketing and Public Relations, QUT Business School, Queensland University of Technology, Australia
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 5 Finished
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數位轉型：一線服務員工感受智慧代理互補形式與服務工作成果之研究
Chou, Y.-H. C. (PI)
2022/08/01 → 2023/07/31
Project: Government Ministry › Ministry of Science and Technology
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新冠肺炎大流行下企業數位轉型與消費者感知服務安全研究: 服務轉型觀點
Chou, Y.-H. C. (PI)
2021/08/01 → 2022/07/31
Project: Government Ministry › Ministry of Science and Technology
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企業主導虛擬社群之社交、消費者心理權利、資源剝削與生產之關聯性研究
Chou, Y.-H. C. (PI)
2020/08/01 → 2021/12/31
Project: Government Ministry › Ministry of Science and Technology
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服務系統福祉：從宏觀角度探討其對個人福祉與創新之影響
Chou, Y.-H. C. (PI)
2019/08/01 → 2020/12/31
Project: Government Ministry › Ministry of Science and Technology
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消費者價值共破壞行為與群體規範之關聯研究: 以台灣醫療服務產業為例
Chou, Y.-H. C. (PI)
2018/08/01 → 2019/10/31
Project: Government Ministry › Ministry of Science and Technology
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Digital transformation for crisis preparedness: service employees’ perspective
Leo, W. W. C., Laud, G. & Chou, C. Y., 2023 Feb 28, In: Journal of Services Marketing. 37, 3, p. 351-370 20 p.Research output: Contribution to journal › Article › peer-review
Open Access26 Link opens in a new tab Citations (Scopus) -
Service system well-being: scale development and validation
Laud, G., Chou, C. Y. & Leo, W. W. C., 2023 Apr 13, In: Journal of Service Management. 34, 3, p. 368-402 35 p.Research output: Contribution to journal › Article › peer-review
Open Access13 Link opens in a new tab Citations (Scopus) -
Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sawang, S., Lee, C. C., Chou, C. Y., Vighnesh, N. V. & Chandrashekar, D., 2023 Nov, In: Journal of Retailing and Consumer Services. 75, 103482.Research output: Contribution to journal › Article › peer-review
29 Link opens in a new tab Citations (Scopus) -
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services
Chou, C. Y., Leo, W. W. C., Tsarenko, Y. & Chen, T., 2023 Jan 17, In: European Journal of Marketing. 57, 2, p. 626-652 27 p.Research output: Contribution to journal › Article › peer-review
29 Link opens in a new tab Citations (Scopus) -
Employee perceived meaning of work and service adaptive behavior: a psychological resourcefulness perspective
Chou, C. Y., Shen, Y. C., Wu, P. H. & Lin, H. Y., 2022 Dec, In: Service Business. 16, 4, p. 1035-1063 29 p.Research output: Contribution to journal › Article › peer-review
Open Access13 Link opens in a new tab Citations (Scopus)