Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Yu-Ping Chiu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Finished
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社群媒體Instagram限時動態廣告的瀏覽行為意圖與廣告效果：從流暢效應、社會影響理論、來源可信度角度探討
2021/08/01 → 2022/07/31
Project: Government Ministry › Ministry of Science and Technology
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數位影音平台YouTube中的關鍵意見領袖之廣告效果-從訊息內容、產品置入策略、擬社會互動探討
2020/08/01 → 2021/10/31
Project: Government Ministry › Ministry of Science and Technology
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Color congruence on Instagram: the role of flow and aesthetic experience
Luarn, P., Chen, C. C. & Chiu, Y. P., 2024 Nov 14, In: Asia Pacific Journal of Marketing and Logistics. 36, 10, p. 2448-2463 16 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
How does perceived value of gamification improve online learning effectiveness? The role of flow state
Luarn, P., Chen, C. C. & Chiu, Y. P., 2024, (Accepted/In press) In: Interactive Learning Environments.Research output: Contribution to journal › Article › peer-review
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How Product Background Color Combination in Brand Post Affects Product Evaluation on Instagram
Luarn, P., Chen, C. C. & Chiu, Y. P., 2024, In: Visual Communication Quarterly. 31, 3, p. 172-181 10 p.Research output: Contribution to journal › Article › peer-review
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Social Anxiety and Online Media Choice: Visual Anonymity as a Key
Hsieh, A. Y., Lo, S. K., Chiu, Y. P. & Hwang, Y., 2024, In: International Journal of Human-Computer Interaction. 40, 23, p. 7908-7914 7 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Advertising content and online engagement on social media during the covid-19 epidemic in Taiwan
Chen, C. C. & Chiu, Y. P., 2023, In: Journal of Marketing Communications. 29, 3, p. 251-269 19 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus)
Press/Media
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不要讓彈出廣告過早出現：網路使用者對彈跳廣告的瀏覽行為
2023/04/07
1 item of Media coverage
Press/Media: research_highlight › Humanities and Social Science