Yao-Hua Su

Assistant Professor

Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
20172023

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  • 2017

    An exploration of marketing risks in celebrity business ventures

    Teng, W. C., Wei, C. L. & Su, Y. H., 2017 Jul 2, 2017 International Conference on Management Science and Engineering - 24th Annual Proceedings, ICMSE 2017. Tao, M., Zhen, S. & Yuan, J. (eds.). IEEE Computer Society, p. 495-500 6 p. 8574414. (International Conference on Management Science and Engineering - Annual Conference Proceedings; vol. 2017-August).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution