Projects per year
Personal profile
Research Interests
Marketing Management, Marketing Research, Consumer Behavior
Education
Ph.D. in International Business, National Taiwan University
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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運用價值一致性與認同帶來的融合力量：線上品牌社群的分析
2021/08/01 → 2022/07/31
Project: Government Ministry › Ministry of Science and Technology
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Relational bonds, customer engagement, and service quality
Chang, C. W., Huang, H. C., Wang, S. J. & Lee, H., 2021 Jan 1, In: Service Industries Journal. 41, 5-6, p. 330-354 25 p.Research output: Contribution to journal › Article › peer-review
49 Citations (Scopus) -
Brand community identification matters: a dual value-creation routes framework
Chang, C. W., Ko, C. H., Huang, H. C. & Wang, S. J., 2020 Apr 21, In: Journal of Product and Brand Management. 29, 3, p. 289-306 18 p.Research output: Contribution to journal › Article › peer-review
26 Citations (Scopus) -
“Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions
Chen, T. T., Wang, S. J. & Huang, H. C., 2020 Jul 3, In: International Marketing Review. 37, 3, p. 533-558 26 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games: An Abstract
Chen, T. T., Wang, S. J., Heng-Chiang, H. & Wang, S. T., 2018, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 275 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open Access -
Impacts of Peer Identity and Peer Relationship on Online Brand Community Identification and Value Co-creation—A Structured Abstract
Wang, S. J., Liaw, C. J. E. & Huang, H. C., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1143-1146 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
1 Citation (Scopus)