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Research Output

  • 987 Citations
  • 16 h-Index
  • 30 Article
  • 1 Chapter
  • 1 Review article
Article

Critical service features in group package tour: An exploratory research

Wang, K. C., Hsieh, A. T. & Huan, T. C., 2000 Apr, In : Tourism Management. 21, 2, p. 177-189 13 p.

Research output: Contribution to journalArticle

146 Citations (Scopus)

Does a Friendly Hotel Room Increase Senior Group Package Tourists' Satisfaction? A Field Experiment

Chen, W. Y., Wang, K. C., Luoh, H. F., Shih, J. F. & You, Y. S., 2014 Aug, In : Asia Pacific Journal of Tourism Research. 19, 8, p. 950-970 21 p.

Research output: Contribution to journalArticle

8 Citations (Scopus)

Exploring attractive messages in group package tour newspaper advertisements

Wang, K. C., Jao, P. C., Lin, Y. S. & Guo, Y. Z., 2009 Jan 1, In : International Journal of Advertising. 28, 5

Research output: Contribution to journalArticle

2 Citations (Scopus)

Female tour leaders as advertising endorsers

Lin, C. T., Wang, K. C. & Chen, W. Y., 2008 Dec 17, In : Service Industries Journal. 28, 9, p. 1265-1275 11 p.

Research output: Contribution to journalArticle

22 Citations (Scopus)

GPTCCC: An instrument for measuring group package tour service

Wang, K-C., Hsieh, A. T., Chou, S. H. & Lin, Y. S., 2007 Apr 1, In : Tourism Management. 28, 2, p. 361-376 16 p.

Research output: Contribution to journalArticle

73 Citations (Scopus)

GROUP PACKAGE TOUR LEADER'S INTRINSIC RISKS

Wang, K-C., Jao, P. C., Chan, H. C. & Chung, C. H., 2010 Jan 1, In : Annals of Tourism Research. 37, 1, p. 154-179 26 p.

Research output: Contribution to journalArticle

33 Citations (Scopus)
6 Citations (Scopus)

Is the tour leader an effective endorser for group package tour brochures?

Wang, K. C., Hsieh, A. T. & Chen, W. Y., 2002 Oct 1, In : Tourism Management. 23, 5, p. 489-498 10 p.

Research output: Contribution to journalArticle

77 Citations (Scopus)

Mainland Chinese tourists to Hawaii: Their characteristics and preferences

Agrusa, J., Kim, S. S. & Wang, K. C., 2011 Apr 1, In : Journal of Travel and Tourism Marketing. 28, 3, p. 261-278 18 p.

Research output: Contribution to journalArticle

34 Citations (Scopus)

More information, stronger effectiveness? Different group package tour advertising components on web page

Wang, K. C., Chou, S. H., Su, C. J. & Tsai, H. Y., 2007 Apr 1, In : Journal of Business Research. 60, 4, p. 382-387 6 p.

Research output: Contribution to journalArticle

29 Citations (Scopus)

Motivations for Senior Group Package Tour Tourists

王國欽(Kuo-Ching W, 2006, In : 觀光休閒學報. 12, 2, p. 119-138 20 p.

Research output: Contribution to journalArticle

Seniors' perceptions of service features on outbound group package tours

Wang, K. C., Ma, A. P., Hsu, M. T., Jao, P. C. & Lin, C. W., 2013 Aug 1, In : Journal of Business Research. 66, 8, p. 1021-1027 7 p.

Research output: Contribution to journalArticle

32 Citations (Scopus)

Senior tourists' purchasing decisions in group package tour

Wang, K. C., Chen, J. S. & Chou, S. H., 2007 Jan 1, In : Anatolia. 18, 1, p. 23-42 20 p.

Research output: Contribution to journalArticle

26 Citations (Scopus)

Shedding Some Light On Single-Parent Families’ Travel Preferences in Group Package Tours

Lin, C. T., Wang, K. C., Yeh, C. & Chen, W. Y., 2007 Jan 1, In : Loisir et Societe. 30, 2, p. 465-488 24 p.

Research output: Contribution to journalArticle

The best match-up of airline advertising endorsement and flight safety message

Kim, S. S., Wang, K. C., Jhu, W. T. & Gao, Y. Y., 2016 Jan 1, In : International Journal of Contemporary Hospitality Management. 28, 11, p. 2533-2552 20 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

The role of family decision makers in festival tourism

Kim, S. S., Choi, S., Agrusa, J., Wang, K-C. & Kim, Y., 2010 Jun 1, In : International Journal of Hospitality Management. 29, 2, p. 308-318 11 p.

Research output: Contribution to journalArticle

34 Citations (Scopus)

The study motivations and study preferences of student groups from Asian nations majoring in hospitality and tourism management programs

Kim, S. S., Guo, Y., Wang, K-C. & Agrusa, J., 2007 Feb 1, In : Tourism Management. 28, 1, p. 140-151 12 p.

Research output: Contribution to journalArticle

35 Citations (Scopus)

Tourism and reconciliation between Mainland China and Taiwan

Guo, Y., Kim, S. S., Timothy, D. J. & Wang, K. C., 2006 Oct 1, In : Tourism Management. 27, 5, p. 997-1005 9 p.

Research output: Contribution to journalArticle

53 Citations (Scopus)

Trends in outbound group package tours in China and Taiwan: A marketing mix perspective

Chang, J., Wang, K. C., Guo, Y. Z., Su, C. J. & Yen, S. J., 2007 Jan 1, In : Tourism Analysis. 12, 4, p. 257-270 14 p.

Research output: Contribution to journalArticle

16 Citations (Scopus)

T-shape?Integration?MBA+X?Networking?餐旅管理課程下一站:臺灣與中國大陸管理課程經驗為例

王國欽(Kuo-Ching W, 陳旭東(Joseph C, 沈涵(Shen H, 洪雅芳(Ya-Fang H & 李文驊(Wen-Hwa L, 2015, In : 觀光休閒學報. 21, 2, p. 157-182 26 p.

Research output: Contribution to journalArticle

Which endorser and content are most influential in Korean restaurant promotions?

Kim, S. S., Wang, K. C. & Ahn, T. H., 2013 Jun 1, In : International Journal of Hospitality Management. 33, 1, p. 208-218 11 p.

Research output: Contribution to journalArticle

21 Citations (Scopus)

Who is the decision-maker: The parents or the child in group package tours?

Wang, K. C., Hsieh, A. T., Yeh, Y. C. & Tsai, C. W., 2004 Apr, In : Tourism Management. 25, 2, p. 183-194 12 p.

Research output: Contribution to journalArticle

119 Citations (Scopus)

「您被Blog說服了嗎?」-探討領隊部落格對消費者購買意願影響之研究

王國欽(Kuo-Ching W, 陳瑞倫(Ruey-Luen C, 詹悉珍(Hsi-Chen C & 林士雅(Shih-Ya L, 2010, In : 觀光休閒學報. 16, 3, p. 235-261 27 p.

Research output: Contribution to journalArticle

两岸十家SNS网站内容与产品置入分析-以旅游营销为视点

王国钦(Kuo-Ching W, 曹胜雄(Sheng-Hshiung T, 葛丽芳(Li-Fang G, 张有群(You-Qun Z & 洪雅芳, 2010, In : 旅遊學刊. 25, 7, p. 40-46 7 p.

Research output: Contribution to journalArticle

台灣觀光休閒餐旅相關學術著作表現之研究

曹勝雄(Sheng-Hshiung T, 王國欽(Kuo-Ching W, 張德儀(Te-Yi C & 王偉琴(Wei-Ching W, 2008, In : 戶外遊憩研究. 21, 3, p. 81-99 19 p.

Research output: Contribution to journalArticle

完整旅遊體驗階段之重要旅遊風險認知

王國欽(Kuo-Ching W, 蕭至惠(Chih-Hui H, 陳瑞倫(Ruey-Luen C & 徐美婷(Mei-Ting H, 2013, In : 大專體育學刊. 15, 2, p. 135-147 13 p.

Research output: Contribution to journalArticle

就學到就業:三年縱斷面調查看餐旅觀光碩士班課程設計之脈絡

王國欽(Kuo-Ching W, 許瑞嫚(Jui-Man H, 楊倩姿 & 巫玫慧, 2014, In : 觀光休閒學報. 20, 1, p. 21-50 30 p.

Research output: Contribution to journalArticle

老年旅客旅遊行為之探討

王國欽(Kuo-Ching W, 陳嘉隆(Cannon C & 周淑惠(Shu-Hui C, 2002, In : 觀光休閒學報. 8, 2, p. 101-113 13 p.

Research output: Contribution to journalArticle

該改頭還是換面?五星級商務飯店裝修要項之探索

唐伯川(Po-Chuan T, 蕭佳琳(Chia-Lin H & 王國欽(Kuo-Ching W, 2017, In : 休閒產業管理學刊. 10, 2, p. 1-28 28 p.

Research output: Contribution to journalArticle

餐旅產業不能不知道的事!平庸vs.吸引力看合約書

王國欽(Kuo-Ching W, 楊倩姿(Chien-Tzu Y, 巫玫慧(Mei-Hui W & 李雅惠(Ya-Hui L, 2016, In : 觀光休閒學報. 22, 3, p. 277-309 33 p.

Research output: Contribution to journalArticle

Chapter

THE EFFECTS OF WEBPAGES ON CUSTOMER SATISFACTION: A RESTAURANT CASE STUDY

Wang, K. C., Cheng, S. C. & Huang, C. M., 2004 Jan 1, Advances in Hospitality and Leisure. Elsevier BV, p. 211-222 12 p. (Advances in Hospitality and Leisure; vol. 1).

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)
Review article

Evaluating tourist risks from fuzzy perspectives

Tsaur, S. H., Tzeng, G. H. & Wang, K. C., 1997 Oct 1, In : Annals of Tourism Research. 24, 4, p. 796-812 17 p.

Research output: Contribution to journalReview article

214 Citations (Scopus)