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Research Output

  • 987 Citations
  • 16 h-Index
  • 30 Article
  • 1 Chapter
  • 1 Review article
1997

Evaluating tourist risks from fuzzy perspectives

Tsaur, S. H., Tzeng, G. H. & Wang, K. C., 1997 Oct 1, In : Annals of Tourism Research. 24, 4, p. 796-812 17 p.

Research output: Contribution to journalReview article

214 Citations (Scopus)
2000

Critical service features in group package tour: An exploratory research

Wang, K. C., Hsieh, A. T. & Huan, T. C., 2000 Apr, In : Tourism Management. 21, 2, p. 177-189 13 p.

Research output: Contribution to journalArticle

146 Citations (Scopus)
2002

Is the tour leader an effective endorser for group package tour brochures?

Wang, K. C., Hsieh, A. T. & Chen, W. Y., 2002 Oct 1, In : Tourism Management. 23, 5, p. 489-498 10 p.

Research output: Contribution to journalArticle

77 Citations (Scopus)

老年旅客旅遊行為之探討

王國欽(Kuo-Ching W, 陳嘉隆(Cannon C & 周淑惠(Shu-Hui C, 2002, In : 觀光休閒學報. 8, 2, p. 101-113 13 p.

Research output: Contribution to journalArticle

2004

THE EFFECTS OF WEBPAGES ON CUSTOMER SATISFACTION: A RESTAURANT CASE STUDY

Wang, K. C., Cheng, S. C. & Huang, C. M., 2004 Jan 1, Advances in Hospitality and Leisure. Elsevier BV, p. 211-222 12 p. (Advances in Hospitality and Leisure; vol. 1).

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)

Who is the decision-maker: The parents or the child in group package tours?

Wang, K. C., Hsieh, A. T., Yeh, Y. C. & Tsai, C. W., 2004 Apr, In : Tourism Management. 25, 2, p. 183-194 12 p.

Research output: Contribution to journalArticle

119 Citations (Scopus)
2006

Motivations for Senior Group Package Tour Tourists

王國欽(Kuo-Ching W, 2006, In : 觀光休閒學報. 12, 2, p. 119-138 20 p.

Research output: Contribution to journalArticle

Tourism and reconciliation between Mainland China and Taiwan

Guo, Y., Kim, S. S., Timothy, D. J. & Wang, K. C., 2006 Oct 1, In : Tourism Management. 27, 5, p. 997-1005 9 p.

Research output: Contribution to journalArticle

53 Citations (Scopus)
2007

GPTCCC: An instrument for measuring group package tour service

Wang, K-C., Hsieh, A. T., Chou, S. H. & Lin, Y. S., 2007 Apr 1, In : Tourism Management. 28, 2, p. 361-376 16 p.

Research output: Contribution to journalArticle

73 Citations (Scopus)

More information, stronger effectiveness? Different group package tour advertising components on web page

Wang, K. C., Chou, S. H., Su, C. J. & Tsai, H. Y., 2007 Apr 1, In : Journal of Business Research. 60, 4, p. 382-387 6 p.

Research output: Contribution to journalArticle

29 Citations (Scopus)

Senior tourists' purchasing decisions in group package tour

Wang, K. C., Chen, J. S. & Chou, S. H., 2007 Jan 1, In : Anatolia. 18, 1, p. 23-42 20 p.

Research output: Contribution to journalArticle

26 Citations (Scopus)

Shedding Some Light On Single-Parent Families’ Travel Preferences in Group Package Tours

Lin, C. T., Wang, K. C., Yeh, C. & Chen, W. Y., 2007 Jan 1, In : Loisir et Societe. 30, 2, p. 465-488 24 p.

Research output: Contribution to journalArticle

The study motivations and study preferences of student groups from Asian nations majoring in hospitality and tourism management programs

Kim, S. S., Guo, Y., Wang, K-C. & Agrusa, J., 2007 Feb 1, In : Tourism Management. 28, 1, p. 140-151 12 p.

Research output: Contribution to journalArticle

35 Citations (Scopus)

Trends in outbound group package tours in China and Taiwan: A marketing mix perspective

Chang, J., Wang, K. C., Guo, Y. Z., Su, C. J. & Yen, S. J., 2007 Jan 1, In : Tourism Analysis. 12, 4, p. 257-270 14 p.

Research output: Contribution to journalArticle

16 Citations (Scopus)
2008

Female tour leaders as advertising endorsers

Lin, C. T., Wang, K. C. & Chen, W. Y., 2008 Dec 17, In : Service Industries Journal. 28, 9, p. 1265-1275 11 p.

Research output: Contribution to journalArticle

22 Citations (Scopus)

台灣觀光休閒餐旅相關學術著作表現之研究

曹勝雄(Sheng-Hshiung T, 王國欽(Kuo-Ching W, 張德儀(Te-Yi C & 王偉琴(Wei-Ching W, 2008, In : 戶外遊憩研究. 21, 3, p. 81-99 19 p.

Research output: Contribution to journalArticle

2009

Exploring attractive messages in group package tour newspaper advertisements

Wang, K. C., Jao, P. C., Lin, Y. S. & Guo, Y. Z., 2009 Jan 1, In : International Journal of Advertising. 28, 5

Research output: Contribution to journalArticle

2 Citations (Scopus)
2010

GROUP PACKAGE TOUR LEADER'S INTRINSIC RISKS

Wang, K-C., Jao, P. C., Chan, H. C. & Chung, C. H., 2010 Jan 1, In : Annals of Tourism Research. 37, 1, p. 154-179 26 p.

Research output: Contribution to journalArticle

33 Citations (Scopus)

The role of family decision makers in festival tourism

Kim, S. S., Choi, S., Agrusa, J., Wang, K-C. & Kim, Y., 2010 Jun 1, In : International Journal of Hospitality Management. 29, 2, p. 308-318 11 p.

Research output: Contribution to journalArticle

34 Citations (Scopus)

「您被Blog說服了嗎?」-探討領隊部落格對消費者購買意願影響之研究

王國欽(Kuo-Ching W, 陳瑞倫(Ruey-Luen C, 詹悉珍(Hsi-Chen C & 林士雅(Shih-Ya L, 2010, In : 觀光休閒學報. 16, 3, p. 235-261 27 p.

Research output: Contribution to journalArticle

两岸十家SNS网站内容与产品置入分析-以旅游营销为视点

王国钦(Kuo-Ching W, 曹胜雄(Sheng-Hshiung T, 葛丽芳(Li-Fang G, 张有群(You-Qun Z & 洪雅芳, 2010, In : 旅遊學刊. 25, 7, p. 40-46 7 p.

Research output: Contribution to journalArticle

2011

Mainland Chinese tourists to Hawaii: Their characteristics and preferences

Agrusa, J., Kim, S. S. & Wang, K. C., 2011 Apr 1, In : Journal of Travel and Tourism Marketing. 28, 3, p. 261-278 18 p.

Research output: Contribution to journalArticle

34 Citations (Scopus)
2013

Seniors' perceptions of service features on outbound group package tours

Wang, K. C., Ma, A. P., Hsu, M. T., Jao, P. C. & Lin, C. W., 2013 Aug 1, In : Journal of Business Research. 66, 8, p. 1021-1027 7 p.

Research output: Contribution to journalArticle

32 Citations (Scopus)

Which endorser and content are most influential in Korean restaurant promotions?

Kim, S. S., Wang, K. C. & Ahn, T. H., 2013 Jun 1, In : International Journal of Hospitality Management. 33, 1, p. 208-218 11 p.

Research output: Contribution to journalArticle

21 Citations (Scopus)

完整旅遊體驗階段之重要旅遊風險認知

王國欽(Kuo-Ching W, 蕭至惠(Chih-Hui H, 陳瑞倫(Ruey-Luen C & 徐美婷(Mei-Ting H, 2013, In : 大專體育學刊. 15, 2, p. 135-147 13 p.

Research output: Contribution to journalArticle

2014

Does a Friendly Hotel Room Increase Senior Group Package Tourists' Satisfaction? A Field Experiment

Chen, W. Y., Wang, K. C., Luoh, H. F., Shih, J. F. & You, Y. S., 2014 Aug, In : Asia Pacific Journal of Tourism Research. 19, 8, p. 950-970 21 p.

Research output: Contribution to journalArticle

8 Citations (Scopus)

就學到就業:三年縱斷面調查看餐旅觀光碩士班課程設計之脈絡

王國欽(Kuo-Ching W, 許瑞嫚(Jui-Man H, 楊倩姿 & 巫玫慧, 2014, In : 觀光休閒學報. 20, 1, p. 21-50 30 p.

Research output: Contribution to journalArticle

2015

T-shape?Integration?MBA+X?Networking?餐旅管理課程下一站:臺灣與中國大陸管理課程經驗為例

王國欽(Kuo-Ching W, 陳旭東(Joseph C, 沈涵(Shen H, 洪雅芳(Ya-Fang H & 李文驊(Wen-Hwa L, 2015, In : 觀光休閒學報. 21, 2, p. 157-182 26 p.

Research output: Contribution to journalArticle

2016
6 Citations (Scopus)

The best match-up of airline advertising endorsement and flight safety message

Kim, S. S., Wang, K. C., Jhu, W. T. & Gao, Y. Y., 2016 Jan 1, In : International Journal of Contemporary Hospitality Management. 28, 11, p. 2533-2552 20 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

餐旅產業不能不知道的事!平庸vs.吸引力看合約書

王國欽(Kuo-Ching W, 楊倩姿(Chien-Tzu Y, 巫玫慧(Mei-Hui W & 李雅惠(Ya-Hui L, 2016, In : 觀光休閒學報. 22, 3, p. 277-309 33 p.

Research output: Contribution to journalArticle

2017

該改頭還是換面?五星級商務飯店裝修要項之探索

唐伯川(Po-Chuan T, 蕭佳琳(Chia-Lin H & 王國欽(Kuo-Ching W, 2017, In : 休閒產業管理學刊. 10, 2, p. 1-28 28 p.

Research output: Contribution to journalArticle