Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Hui-Fei Lin is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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虛擬鏡像與虛擬體驗之廣告效果
2019/08/01 → 2021/07/31
Project: Government Ministry › Ministry of Science and Technology
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虛擬實境、擴增實境之廣告效果研究
2017/08/01 → 2018/07/31
Project: Government Ministry › Ministry of Science and Technology
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Consumer-Generated Visual Advertisements in Social Media Brand Communities
Lin, H. F., Lin, P. C. & Yeo, B., 2024, In: International Journal of Communication. 18, p. 982-1005 24 p.Research output: Contribution to journal › Article › peer-review
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Effective Digital Advertising: The Influence of Customised Ads, Self-esteem and Product Attributes
Linardi, E. K., Lin, H. F. & Yeo, B., 2024 Jul, In: Journal of Creative Communications. 19, 2, p. 197-216 20 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures
Lin, H. F., Tsai, H. Y. S. & Yeo, B., 2023 Mar, In: Journal of Creative Communications. 18, 1, p. 40-60 21 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Social TV and audience engagement: investigating the relationship between Facebook engagement and TV performance of The Voice (USA)
Tsai, H. Y. S. & Lin, H. F., 2023 May 9, In: Online Information Review. 47, 3, p. 453-468 16 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Influence of Virtual Experience Immersion, Product Control, and Stimulation on Advertising Effects
Lin, H. F., 2022, In: Journal of Global Information Management. 30, 9, p. 1-19 19 p.Research output: Contribution to journal › Article › peer-review
Press/Media
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虛擬體驗如何影響廣告效果?
2024/02/14
1 item of Media coverage
Press/Media: research_highlight › Humanities and Social Science
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社交電視中媒體多工行為於跨媒體廣告效果之研究
2023/04/07
1 item of Media coverage
Press/Media: research_highlight › Humanities and Social Science