Projects per year
Personal profile
Research Interests
消費者體驗、消費者旅程、動態關係管理、大數據與文字探勘 、 大數據與人工智慧在行銷策略的運用
Education
英國華威大學商學院行銷博士、國立台北大學企管系行銷博士
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Dive into the research topics where Hsiu-Yu Hung is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 3 Finished
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服務恢復效能旅程中的雙重視角和以研究成果為驅動的管理應用程式開發
Hung, H.-Y. (PI)
2024/08/01 → 2025/07/31
Project: Government Ministry › Ministry of Science and Technology
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元宇宙情境下消費者體驗與消費者旅程之再思考
Hung, H.-Y. (PI)
2022/08/01 → 2023/08/31
Project: Government Ministry › Ministry of Science and Technology
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從動態觀點看消費者信任管理策略的有效性
Hung, H.-Y. (PI)
2021/05/01 → 2022/04/30
Project: Government Ministry › Ministry of Science and Technology
Research output
- 9 Article
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从挫败到满意：聊天机器⼈沟通⻛格在服务补救中的效果分析
Translated title of the contribution :From frustration to satisfaction: the effectiveness of chatbot communication styles in service recovery Research output: Contribution to journal › Article › peer-review
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Adapting to generative AI: Examining the users' coping strategies of generative AI image systems
Lee, C. T., Shen, Y. C., Wang, C. H. & Hung, H. Y., 2025 Sept, In: Technological Forecasting and Social Change. 218, 124193.Research output: Contribution to journal › Article › peer-review
13 Link opens in a new tab Citations (Scopus) -
Exploring player cocreation dynamics on the gaming platform: Interplay of goal fulfillments, orchestration actions, and platform affordances
Hung, H. Y., Kumar, A., Kumar, V., Lin, C. C. & Tan, K. H., 2025 Dec, In: International Journal of Research in Marketing. 42, 4, p. 1125-1142 18 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Link opens in a new tab Citations (Scopus) -
Unlocking Service Provider Excellence: Expanding the Touchpoints, Context, Qualities Framework
Hung, H. Y., Lee, N. & Hu, Y., 2025 May, In: Journal of Service Research. 28, 2, p. 336-354 19 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Citations (Scopus) -
Exploring online consumer review-management response dynamics: A heuristic-systematic perspective
Hung, H. Y., Hu, Y., Lee, N. & Tsai, H. T., 2024 Feb, In: Decision Support Systems. 177, 114087.Research output: Contribution to journal › Article › peer-review
Open Access19 Link opens in a new tab Citations (Scopus)