Photo of Hsiu-Yu Hung
  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20162016

Research activity per year

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Personal profile

Research Interests

消費者體驗、消費者旅程、動態關係管理、大數據與文字探勘 、 大數據與人工智慧在行銷策略的運用

Education

英國華威大學商學院行銷博士、國立台北大學企管系行銷博士

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