Projects per year
Personal profile
Research Interests
消費者體驗、消費者旅程、動態關係管理、大數據與文字探勘 、 大數據與人工智慧在行銷策略的運用
Education
英國華威大學商學院行銷博士、國立台北大學企管系行銷博士
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Finished
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元宇宙情境下消費者體驗與消費者旅程之再思考
2022/08/01 → 2023/07/31
Project: Government Ministry › Ministry of Science and Technology
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從動態觀點看消費者信任管理策略的有效性
2021/05/01 → 2022/04/30
Project: Government Ministry › Ministry of Science and Technology
Research output
- 8 Article
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Adapting to generative AI: Examining the users' coping strategies of generative AI image systems
Lee, C. T., Shen, Y. C., Wang, C. H. & Hung, H. Y., 2025 Sept, In: Technological Forecasting and Social Change. 218, 124193.Research output: Contribution to journal › Article › peer-review
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Exploring player cocreation dynamics on the gaming platform: Interplay of goal fulfillments, orchestration actions, and platform affordances
Hung, H. Y., Kumar, A., Kumar, V., Lin, C. C. & Tan, K. H., 2025, (Accepted/In press) In: International Journal of Research in Marketing.Research output: Contribution to journal › Article › peer-review
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Unlocking Service Provider Excellence: Expanding the Touchpoints, Context, Qualities Framework
Hung, H. Y., Lee, N. & Hu, Y., 2025 May, In: Journal of Service Research. 28, 2, p. 336-354 19 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Exploring online consumer review-management response dynamics: A heuristic-systematic perspective
Hung, H. Y., Hu, Y., Lee, N. & Tsai, H. T., 2024 Feb, In: Decision Support Systems. 177, 114087.Research output: Contribution to journal › Article › peer-review
Open Access7 Citations (Scopus) -
The rosy side and the blue side of emotional brand attachment
Hung, H. Y. & Lu, H. T., 2018 May 1, In: Journal of Consumer Behaviour. 17, 3, p. 302-312 11 p.Research output: Contribution to journal › Article › peer-review
62 Citations (Scopus)