Projects per year
Personal profile
Research Interests
Brand Management, Technology Marketing, Management of Innovation and Entrepreneurship
Education
PhD, Consumer Behavior, Purdue University
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Chung-Chiang Hsiao is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Projects
- 3 Finished
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對無偏誤周邊刺激物修正之決定因素研究：偏誤知覺與修正涉入之調節作用
2020/08/01 → 2022/01/31
Project: Government Ministry › Ministry of Science and Technology
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雙重處理模型和修正基底模型的整合性框架研究：論證診斷性的調節作用
2018/08/01 → 2019/12/31
Project: Government Ministry › Ministry of Science and Technology
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對比性周邊效果修正之研究:修正涉入與偏誤知覺之調節作用
2017/08/01 → 2018/12/31
Project: Government Ministry › Ministry of Science and Technology
Research output
- 8 Article
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Setting aside mood-biased thoughts and judgements: theory-based bias correction / Apartar las opiniones y los pensamientos sesgados por el estado de ánimo: la corrección del sesgo basada en teoría
Chien, Y. W., Hsiao, C. C., Wegener, D. T. & Petty, R. E., 2019 Sept 2, In: Revista de Psicologia Social. 34, 3, p. 623-651 29 p.Research output: Contribution to journal › Article › peer-review
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Be yourself, image is nothing: bias correction when viewing ads in sequence
Chien, Y. W. & Hsiao, C. C., 2015 Jan 2, In: Social Influence. 10, 1, p. 19-30 12 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
多數／少數效果對產品判斷的影響：涉入與資訊來源相關性的干擾效果
Translated title of the contribution :The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevance Research output: Contribution to journal › Article › peer-review
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Dimensional range overlap and context effects in consumer judgments
Chien, Y. W., Wegener, D. T., Hsiao, C. C. & Petty, R. E., 2010 Oct, In: Journal of Consumer Research. 37, 3, p. 530-542 13 p.Research output: Contribution to journal › Article › peer-review
Open Access22 Citations (Scopus) -
消費者自發性偏誤修正之二因子模式
Translated title of the contribution :A Two-Factor Explanation of Consumers' Self-Activated Bias Correction in Product Judgment Research output: Contribution to journal › Article › peer-review