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Research Output

  • 52 Citations
  • 5 h-Index
  • 21 Article
  • 1 Conference contribution
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Conference contribution
2019

An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans

Wang, F. J., Cheng, C. F., Lu, Y. C. & Du, J., 2019 Sep, Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019. Zheng, F., Chu, F. & Liu, M. (eds.). Institute of Electrical and Electronics Engineers Inc., 8948105. (Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019).

Research output: Chapter in Book/Report/Conference proceedingConference contribution