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Research Output

  • 68 Citations
  • 6 h-Index
  • 23 Article
  • 1 Conference contribution

Reciprocal marketing validation from a service-dominant logic perspective

Wang, F. J., Cheng, C. F. & Hsiao, C. H., 2020, In : South African Journal for Research in Sport, Physical Education and Recreation. 42, 1, p. 81-93 13 p.

Research output: Contribution to journalArticle

  • Open Access
  • An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans

    Wang, F. J., Cheng, C. F., Lu, Y. C. & Du, J., 2019 Sep, Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019. Zheng, F., Chu, F. & Liu, M. (eds.). Institute of Electrical and Electronics Engineers Inc., 8948105. (Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Leaning towards China: Taiwanese basketball talent migration to the PRC

    Cho, W. C., Cheng, C. F., Bairner, A. & Tan, T. C., 2018 Sep 2, In : International Journal of the History of Sport. 35, 12-13, p. 1390-1406 17 p.

    Research output: Contribution to journalArticle

  • Perceived physical literacy instrument for adolescents: A further validation of PPLI

    Sum, K. W. R., Cheng, C. F., Wallhead, T., Kuo, C. C., Wang, F. J. & Choi, S. M., 2018 Apr, In : Journal of Exercise Science and Fitness. 16, 1, p. 26-31 6 p.

    Research output: Contribution to journalArticle

    Open Access
  • 7 Citations (Scopus)