Projects per year
Personal profile
Research Interests
Consumer Behavior, Service Marketing, MarTech
Education
Ph. D. in Business Administration, National Chung Cheng University
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Chia-Jung Chang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 10 Finished
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越發問，越喜愛：發問問題、認知需求對品牌愛之影響
2022/08/01 → 2023/07/31
Project: Government Ministry › Ministry of Science and Technology
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內容行銷的下一步？以人工智慧與網路爬蟲建置故事行銷模組
2022/06/01 → 2023/05/31
Project: Government Ministry › Ministry of Science and Technology
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聽覺電商：聲音、內容類別、產品類別與想像觀點對購買意願之效果
2021/08/01 → 2022/07/31
Project: Government Ministry › Ministry of Science and Technology
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以人工智慧建置新型態公益平台
2021/06/01 → 2022/05/31
Project: Government Ministry › Ministry of Science and Technology
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不絕於耳的精彩：未來式聽覺體驗平台
2020/06/01 → 2021/05/31
Project: Government Ministry › Ministry of Science and Technology
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Hard to decide? The effect of imagery perspective and construal level on decision difficulty
Chang, C. J., Lan, S. & Huang, Y. W., 2023 May 1, In: Journal of Consumer Behaviour. 22, 3, p. 738-754 17 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
The effect of question-asking on hedonic escalation of luxury products
Huang, H. S., Chang, C. J., Chang, R. S., Lan, S. & Lin, C. H., 2023 May 5, 4th International Annual Meeting on STEM Education, IAMSTEM 2021. Meen, T-H. & Chang, C-Y. (eds.). American Institute of Physics Inc., 040037. (AIP Conference Proceedings; vol. 2685).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Viewing sports online during the covid-19 pandemic: The antecedent effects of social presence on the technology acceptance model
Chang, C. J., Hsu, B. C. Y. & Chen, M. Y., 2022 Jan 1, In: Sustainability (Switzerland). 14, 1, 341.Research output: Contribution to journal › Article › peer-review
Open Access11 Citations (Scopus) -
The impact of expertise on hedonic escalation: A moderating role of regulatory focus
Chang, C. J., Lan, S. & Chiang, W. T., 2021 May 1, In: Journal of Consumer Behaviour. 20, 3, p. 670-680 11 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
The different impact of fluency and disfluency on online group-buying conforming behavior
Chang, C. J., 2018 Aug, In: Computers in Human Behavior. 85, p. 15-22 8 p.Research output: Contribution to journal › Article › peer-review
11 Citations (Scopus)
Press/Media
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越無知的消費者能有越長久的幸福感？－探討專家對享樂升級之影響
2023/03/09
1 item of Media coverage
Press/Media: research_highlight › Humanities and Social Science