Graduate Institute of Sports,Leisure & Hostipality Management

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Research Output

An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans

Wang, F. J., Cheng, C. F., Lu, Y. C. & Du, J., 2019 Sep, Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019. Zheng, F., Chu, F. & Liu, M. (eds.). Institute of Electrical and Electronics Engineers Inc., 8948105. (Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Applying an extended theory of planned behavior for sustaining a landscape restaurant

    Liao, W. L. & Fang, C. Y., 2019 Sep 1, In : Sustainability (Switzerland). 11, 18, 5100.

    Research output: Contribution to journalArticle

    Open Access
  • 1 Citation (Scopus)

    Consumers' Purchasing Intention and Exploratory Buying Behavior Tendency for Wearable Technology: The Moderating Role of Sport Involvement

    Du, J., Chen, M. Y. & Wu, Y. F., 2019 Sep, Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019. Zheng, F., Chu, F. & Liu, M. (eds.). Institute of Electrical and Electronics Engineers Inc., 8948118. (Proceedings of the 2019 International Conference on Industrial Engineering and Systems Management, IESM 2019).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution