Research output per year
Research output per year
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Dive into the research topics where Graduate Institute of Management is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
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Profiles
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Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination
Shen, Y. C., Lee, C. T., Pan, L. Y. & Lee, C. Y., 2021, (Accepted/In press) In: Online Information Review.Research output: Contribution to journal › Article › peer-review
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Brand community identification matters: a dual value-creation routes framework
Chang, C. W., Ko, C. H., Huang, H. C. & Wang, S. J., 2020 Jan 1, In: Journal of Product and Brand Management. 29, 3, p. 289-306 18 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
“Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions
Chen, T. T., Wang, S. J. & Huang, H. C., 2020 May 5, In: International Marketing Review. 37, 3, p. 533-558 26 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus)