Graduate Institute of Global Business and Strategy

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    Research Output

  • 1 Citation (Scopus)

    A structured method for smart city project selection

    Wu, Y. J. & Chen, J. C., 2019 Jan 1, (Accepted/In press) In : International Journal of Information Management.

    Research output: Contribution to journalArticle

  • 9 Citations (Scopus)

    Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments

    Yu, C., Zhang, Z., Lin, C. & Wu, Y. J., 2019 Jan 1, (Accepted/In press) In : Industrial Marketing Management.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)