Data for: An exploration of the celebrity business venture and its appeal to fans and non-fans

Weichen Teng (Contributor)
Yao-Hua Su (Creator)
Tien Tien Liao (Contributor)
Cang Liang Wei (Contributor)

Dataset

Description

The responses of Taiwanese consumers towards a Taiwan's celebrity brand

Date made available	2019 Dec 12
Publisher	Mendeley Data

DOI
10.17632/6xcmcv9449.1

Access Dataset

Attribution-NonCommercial 3.0 Unported

1 Article

An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, W., Su, Y., Liao, T. T. & Wei, C. L., 2020 May, In: Journal of Retailing and Consumer Services. 54, 102004.
Research output: Contribution to journal › Article › peer-review
33 Citations (Scopus)

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